Air- DISH and Southwest Airlines® Up the Ante for Onboard Entertainment, Extend ‘TV Flies Free’ Offer Through 2014 – MarketWatch

Posted: January 22, 2014 in Uncategorized

Jan. 16, 2014

ENGLEWOOD, Colo., Jan 16, 2014 (BUSINESS WIRE) — DISH DISH +4.84% and Southwest Airlines® LUV +2.07% announced today they are extending their partnership and the “TV Flies Free” promotion. Through December 31, 2014, DISH will provide Southwest Customers using iOS, Android and most other Internet-ready devices free access to nearly 20 live TV channels and up to 75 on-demand shows on the airline’s nearly 440 Wi-Fi-enabled aircraft. Onboard access to live TV, on-demand programming and Wi-Fi connectivity is delivered by Southwest’s satellite-based inflight entertainment and connectivity partner, Row 44, a subsidiary of Global Eagle Entertainment, Inc. ENT -0.24% .

The program was originally announced in July 2013 when DISH and Southwest surprised passengers aboard a Southwest flight with a giveaway of free iPad® 2 devices to celebrate the new partnership. Since that time, DISH has enabled millions of Southwest Customers to watch their favorite shows in-flight at no charge.

“Since the FAA changed its rules regarding personal electronic device usage, mobile video viewing on Southwest Airlines flights has increased more than 20 percent,” said James Moorhead, DISH Chief Marketing Officer. “By extending our partnership with Southwest we are able to give their Customers a sample of what DISH customers experience on a daily basis, their favorite TV programs, anytime, anywhere and at no additional cost, simply the best mobile TV experience.”

As part of the extension, DISH will continue offering new customers who sign up for the Hopper and a qualified programming package, 12,500 points in the Southwest Airlines Rapid Rewards® program and the choice of a free iPad Mini.

“Southwest is in the business of providing exemplary Customer Service and this partnership with DISH has been very popular with our Customers,” said Kevin Krone, Southwest Airlines Chief Marketing Officer. “Free is a great thing for Customers in this industry and having DISH providing this amenity through 2014 will continue to make our onboard experience even more entertaining this year.”

The live TV and on-demand programming available on Southwest are part of a suite of products delivered by Global Eagle to the airline. Powered through Ku-band satellite technology, the platform, which includes high-speed Internet, messaging and destination services is now available to Customers at all stages of flight, and Southwest is still the only U.S. airline able to offer gate-to-gate connectivity and messaging services.

Once onboard a Wi-Fi-equipped plane, Southwest Customers can connect to the Wi-Fi network and launch their Internet browser to be directed to the Southwest Airlines Entertainment Portal. From there, passengers can access live TV and on-demand programs free of charge, compliments of DISH.

via DISH and Southwest Airlines® Up the Ante for Onboard Entertainment, Extend ‘TV Flies Free’ Offer Through 2014 – MarketWatch.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s