Air- Southwest issuing refunds after social media-related glitch

Posted: August 9, 2012 in Uncategorized

Houston Business Journal, August 7, 2012

Southwest Airlines Co. (NYSE: LUV) has begun processing refunds for multiple bookings caused by a computer glitch. Dallas-based Southwest over the weekend had offered discounted flights as a promotion for reaching 3 million friends on Facebook. The glitch, which created duplicated bookings every time a customer refreshed Southwest’s webpage, was caused by a malfunction from the unusually high volume of bookings from its “friends.”

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